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Title
Mercy and Sergeant Bluff-Luton Children Join Safe Kids Woodbury County and Millions to Walk on International Walk to School Day
Start Date
09/30/2011
Article
In observance of International Walk to School Day on Wednesday, October 5, Sergeant Bluff-Luton Schools and Safe Kids Woodbury County, proudly led by Mercy Medical Center, will join local school children, FedEx, community leaders, and SIMPCO volunteers to raise awareness about pedestrian safety. More than 250,000 children across the United States and nearly three million around the world will participate in the annual event to learn about walking safely and to encourage the creation of safe walking environments.

“On International Walk to School Day, parents and caregivers both teach and model safe pedestrian behavior,” said Karin Ward, Safe Kids coordinator. “International Walk to School Day is the perfect opportunity for students to learn how to remain injury-free as they walk to and from school.”

Over a million people worldwide die on roads every year according to the World Health Organization. In May, the United Nations launched the Decade of Action for Road Safety to bring attention to this global epidemic. In the United States (US), according to the National Center for Health Statistics, road traffic injuries are the leading cause of death among children ages 3 to 14. While the number of child pedestrians injured in traffic crashes are decreasing in the U.S., in 2009, more than 13,000 children, ages 14 and under went to the emergency room and 244 children died from pedestrian-related injuries.

In 1999, Safe Kids Worldwide and program sponsor FedEx created the Safe Kids Walk This Way Program in the United States to teach safe behaviors to motorists and child pedestrians and create safer, more walkable communities. This year 400 schools across the country will hold more than 1000 local events at elementary schools to teach children how to walk safely and recognize pedestrian dangers.

“FedEx has developed highly advanced safe driving practices over the past 35-plus years, but we are committed to doing more. We helped create the Safe Kids Walk This Way program because we are dedicated to improving child pedestrian safety,” said Rose Flenorl, Manager of FedEx Global Citizenship.

About Safe Kids
Safe Kids Woodbury County works to prevent unintentional childhood injury, the leading cause of death and disability to children ages 1 to 14. Safe Kids Woodbury County is led by Mercy Medial Center. For information, visit www.mercysiouxcity.com

About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 290,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities.

About The Global Decade of Action for Road Safety
Thousands of people are killed or injured in road crashes each day, and it is projected that annual road traffic deaths will increase to 1.9 million people by 2020. To help bring needed attention to this dire issue, the United National General Assembly has declared a Decade of Action to stabilize and ultimately reduce the projected forecast of road traffic deaths and injuries worldwide by 2020.

For more information, contact:
Jim Wharton, VP of Marketing and Business Development (712) 279-2732
Dianne Krier, Mercy Marketing and Communications Coordinator (712) 279-5682

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